Various sectors of the economy have experienced a share of the effect of technological advancement; apparently, the real estate sector is not left out. The era where estate agents would take out an advert in the local newspaper stating that a house was available or have an open-house event the following weekend, are gradually fading out, especially with clients being busier than ever.
With bulk SMS marketing, estate agents can enable mobile marketing with ease and initialize an online real estate presence. This solution simply helps estate agents turn queries into sales. Here is why.
Everyone has a mobile phone with a default text message system (generally speaking - smartphone or not)
Through bulk SMS marketing, companies have greater access to the world’s 7.5 billion population (the worldwide market). Every phone, regardless of make or model, is capable of receiving an SMS. This has been considered by many as one of the largest benefits of bulk SMS marketing and the most robust form of technological marketing available, especially when SMS open-rates are sitting between 98 and 99 percent. With this simple means of communicating, real estate agents are able to reach a far greater range of potential customers, which in turn leads to new sales opportunities.
Simplified Prospecting and Profiling of Clients
Using SMS marketing is the most convenient way to contact clients, both new and existing clients. It provides an instant connectivity with the clients. By using a customer relations management (CRM) system, and by integrating the SMS API into their websites, real estate agents are able to collect information about customers and the type of properties that they are looking for. This enables the agent to create a profile around the customer for sales and prospecting purposes, thereby using bulk SMS messages to notify those with matching criteria to the property at once. One of the many ways to enhance this is to set up an automatic response on the basis of specific keywords.
In addition to this, bulk SMS marketing tools enable real estate agents extend their reach with the option to buy targeted phone numbers based on specified demography and profile their sales leads by the specified demography.
Real Estate Sales Support at your finger tips
Customers need to be kept up to date every step of the way with respect to purchasing or renting a property. This is where bulk SMS marketing tools and CRM software integration come into play. Dealing with several property queries and client leads are simplified and processed at once. Real Estate Agents are able to send SMS to all customers at the same time on updates about mortgage processes for purchase of a property or approval of lease, without any additional legwork. The same can be said for agents that deal with new developments. Bulk SMS marketing tools can be utilized to update clients on the progress of their new homes, or any setbacks that may occur.
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