Time and time again, it is agreed that the effectiveness and efficiency of SMS can not be over emphasized, which is why it has proven to be the best tool for marketing.
A clear, consistent message can be the difference between a phenomenally successful marketing campaign and an utter waste of time and money. Which is why as a marketer, you have to define your message clearly so that your target audiences will get the message you want them to read.
Below are the things to look out for in a short marketing SMS, and the basic reasons why it should be kept short;
1. The SMS Page: It is important you limit your marketing messages to 1 SMS page, which is 160 characters to achieve a high opt-in rate.
2. Conciseness and Simplicity: Kindly take note to ensure your messages are straightforward to the point, yet precise and clear enough for your readers to understand the message being passed across. Also don't forget to keep it simple and avoid the use of acronyms or jargon.
3. Captivating Contents: As a marketer, please keep it at the back of your mind that whilst being precise and clear about your message contents, it is also very important to make it enticing, attractive, and captivating enough to hold your reader's attention. This is majorly because the human average attention span is 8 seconds, after which their attention to details starts to wane, especially if there are no attractive contents in the message.
4. Branding: While it is not a necessity, it is important and advisable you brand your messages with a particular slogan or signature.This goes a long way in helping your readers connect and get comfortable with you on a personal level, whereby they would always look forward to hearing from you.
5. Call to action: In all of these, never forget to add a call to action in your message contents. This includes directing them to the next line of action with just a link.
Would you be able to achieve all of these with just 160 characters? Yes of course! Which is why it is important to sit and draft all of these, putting into consideration the company's goals, visions, and objectives.
On a final note, believe it when I say that messaging is an essential ingredient for a successful marketing campaign. To get started on it, please click this