In this developing world, brands and businesses need to constantly communicate and engage with their customers using speed and flexibility which makes the demand for messaging always on the rise. Till date, SMS still remains one of the most primary channels of communication for businesses, which makes it the most convenient & cost-effective option for them to use in connecting with their customers.
The smart functionality of mobile/smart phones has brought radical changes in a person’s daily routine, which is why we see marketers putting a lot of emphasis on mobile based communications; particularly SMS campaigns, as it still has a wider reach, readability, and assures adequate ROI unlike other traditional mediums.
However, with so much competition between different brands it is very important that your SMS communication stands-out from the chunk and is read by your target audience. Here are the simple yet important hints to ensure that happens;
Creating Attractive/Relevant Contents:
Create/draft relevant contents that need to be sent out to your customers. It needs to be in sync with the core message that the brand or product wants to convey, as any form of irrelevant and ambiguous information will go unreadable and may also irk your audience; So give your customers what they want keeping it in mind to restrict your content to 160 characters(1 SMS page).
Observing the Rule of Privacy:
Even though over 93% of messages are always opened, wrong timing can affect the response rate. Hence, take note to research your target audience and schedule your messages according to their preferences. This helps you to find out when they are most likely to make a purchase decision so you can send your bulk SMS during that time.
It is advisable to bear this thumb rule in mind when sending out messages; ‘No promotional messages should be sent before 11 am and past 9 pm.’
Keep the Message Short and Concise:
A message that is cluttered with too much information will eventually look like a puzzle and would definitely attract lack of action from the customer. The core message needs to stand out and not get drowned in a sea of unnecessary words. An easy way to achieve a high success rate is to formulate short messages showcasing the core message and thereby seizing the customer’s attention.
Be Professional and Avoid Using Abbreviations:
It is advisable to avoid the general SMS lingo involving abbreviations. The use of abbreviations; ‘U’, ‘2’, ‘Dis’ etc. gives an unprofessional feel and may cause confusion and disinterest.
Ensure to Use Embedded Links:
The heart of any marketing campaign is to place the company’s presence in every way possible. When recipients receive a good SMS and their interest is awakened in your product or offer, they want to know where to go next; hence one must not lose out on a chance to market your company website. The use of embedded links within the SMS notification offers an interactive and immediate option for the customer to check out the products/offer or services which eventually converts into sales. Try using short links so that the character limit is not exhausted, as this will give them more information and enable them to take immediate action.
Flaunt your Offers:
The mention of an attractive and useful offer aids in eliciting a positive action from the customer. A few simple ways to do this is by capitalizing the promotional code, coupons, vouchers, or any other salient feature. For example; “20% DISCOUNT”, "BLACK FRIDAY SALES DISCOUNT!".
Include the Social Media Profile(s):
Attaching your company’s social media profile(s) strengthens your position in creating new sales and also offering post-sale services if any. Customers should always be encouraged to visit, like, comment and share your products, services, offers and much more.
Putting these few lists into consideration when carrying out an SMS campaign goes a long way in ensuring maximum response rate. This converts into sales and boosts an impressive ROI. Not to forget that the best place to achieve all these and more is on EbulkSMS, so get started right away…
