The Nigerian technology scene, particularly Lagos has been seen as an attractive hub for investors in recent times. There is no gainsaying the effect that the government’s decision to suspend twitter’s operations in Nigeria will have on the pool of talent in Nigeria, increasing smartphone penetration and access to the Nigerian market of about 200 million people.
Many businesses in Nigeria use social media, including Twitter for marketing, pitching, attracting investors and reaching customers. Evidently, shutdowns may slow commerce, cut productivity and ultimately cost jobs.
However, while digital media are essential for information exchange, marketing, customer service, especially during public health and safety emergencies, this current and developing trend may call for alternative methods and reduced dependence on the social media space for promotion of businesses in Nigeria.Some of these alternatives include but are not limited to:
1. Email marketing programs.
2. Advertising with Google and registering businesses with Google.
3. Bulk SMS marketing.
4. Reverting back to public relations.
Ultimately, we can only wait with bated breaths to see what the future holds for the Nigerian tech space.
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