There are so many benefits of using bulk SMS in Nigeria to reach out t Nigerians from all works and labour.
It has come to light that we need this service in order to service the large population of people who are not connected 100% of the time.
Bulk SMS in this respect can help you contact people in any part of the country where there is a telecoms network provide, preferably with GSM network services.
Many of us are already vast and well experienced in the use of bulk SMS for contacting church members, parents of pupils in primary/ secondary schools, office colleagues and team members to mention a few applications of bulk SMS.
However, there are times when SMS does not accomplish the desired objective of notifying these people.
Whenever this occurs we call this delivery failure. Several factors can be linked to delivery failure and the networks sometimes are culpable.
Although we cannot blame the networks totally for delivery failure, sometimes the reasons for this can border on absurd to plain ridiculous.
A classic scenario is someone sending SMS on behalf of a bank. Let's assume you are an account officer and you need to reach out to a set of customers who have newly opened an account at your branch. You ARE NOT ALLOWED to use the name of your bank as the sender name for your bulk SMS.
Some networks even go as far as disabling all variants of the names of known banks, brands, and networks. We understand that this is a measure put in place to control the use of bulk SMS as a tool by mischief makers.
If you are to send SMS to MTN numbers please be aware that the following words are not allowed inside of the message.
"Promo", "Congrat", "Yello", "Y'hello", "Wow", etc.
Yes, you read that correctly - NOT ALLOWED INSIDE OF YOUR MESSAGE. Not just in the sender name but in the message itself.
Even if you have just a part of any of these words in your SMS message, it will likely not be delivered on MTN. Other networks may allow your SMS but MTN has very strict policies and sometimes they change without notice or warning.
Please be sure to look out for this.
We have taken some measures to notify customers of this when they are about to send SMS to ensure you get the chance to stop and edit your message before it goes out.
Our development team is constantly working on ways to ensure you have the best and smoothest bulk SMS experience on our platform.