Survey research has attempted to evolve alongside changes and advances in technology and interpersonal communication over the past decades. There is no doubt mobile phone technology is exploding and its usage becoming prolific. In fact, the cell phone is the most quickly adopted consumer technology in the history of the world because SMS is less intrusive and provides better response rate.
Generally, survey data is collected using a variety of methods including face-to-face and telephone interviews, email and web surveys. In selecting the appropriate mode of data collection, researchers need to take into consideration time constraints, budgets, and the estimated response rates.
Data collection is often tedious and costly hence collecting data with mobile phones through SMS survey is one of many alternatives to more traditional methods. Another amazing addition to this is the 2-way SMS service where the participants communicate via text messages, thus, enhancing engagement and response rates from the participants.
In order to ensure your desired or expected results, you need to have a well-planned survey. First, the questions need to be in sequential order to avoid re-sending them. A maximum of 2 to 5 questions is enough while making it interesting and fun. Re-sending invitations more than once will not improve the overall response rate substantially. A poorly planned survey can be perceived negatively by your customers or participants and can undermine your expected results.
Most importantly, getting your customer’s feedback through the survey is not only instrumental in knowing what loopholes to make up for but to also understand your customer’s persona, strengthen and maximize their loyalty and communication bond with you while at it.
EbulkSMS provides you with a variety of SMS tools for your marketing and survey purposes. And this includes, but not limited to the following:
- 2-Way SMS Service
- Personalized SMS Messaging
- SMS Delivery with your preferred Sender ID to all Networks
- Schedule SMS message to be sent on a specified date and time
- SMS delivery to international numbers
- Purchase of numbers by region, state and local government area
Ready to get started on the best customer bond strategy? Register now on EbulkSMS.