Bulk SMS messaging services also extends to the government and non-government sector in disseminating information to the society in terms of welfare. Bulk SMS is used by Governments to improve service delivery communication, or disaster management, including incident and damage assessment. SMS so far has proven to be the most effective mode of communication in circulating emergency information. With the use of SMS, both the governing administration and the public can benefit to save lives or seek any relevant data on official services.
SMS also serves as a two-way communicator between the government and its people. For a democratic country like Nigeria where public opinions play a vital role, text messages offer a simple and effective way to communicate voice opinions or public polls with government agencies without any fear or distress, and also help the government bodies make public information and government services reachable to the people at any point in time.
It has also proven to aid internal communication when government organizations want to contact their extensive list of local and international personnel. Previously, they usually opt for bulk email messaging, but that has shown to be an ineffective system for many years. Which is where Bulk SMS is been ushered in, and by utilizing Bulk SMS services, any government organization can contact any or all of their staff members anywhere in the world in just seconds. The main difference between a government organization and normal business is that the government needs to relay information that is very important and requires strict adherence by both employees and the public sector. Beyond that, the information relayed must have a verification procedure so as to negate any public backlash.
The same is applicable to the NGO's using Bulk SMS which could be a nice choice and an avenue for good public communication and information dissemination of non-governmental organization for existing projects, community awareness and missions. With the amount of people who are using mobile phone this day In Nigeria or Africa at large , it will be very easy for the information to reach any geographic location with a mere click away by simply registering to a bulk SMS company.
Once a non-governmental organization has been set-up, people do not automatically get to know about it. A community or nationwide awareness must be done depending on the size of the organization. Media publicity can be effective, but the qualified efficiency of bulk SMS in making people aware of this set-up cannot be denied. Included in the message will also be the mission statement of the organization, so the people can know its function.
NGO’s equally have executives and members that help manage the organization. Time and again, at Ebulksms, we’ve shown how efficient bulk SMS can be for internal communications. Everybody needs encouragement and motivation, especially so in a set-up that isn’t money oriented. Bulk SMS can be used in achieving this among the members of the organization in addition to effective communication and co-ordination.
It is also applicable to politicians who are campaigning for certain positions in the government offices; they can simply send personalized SMS to the voters/public seeking their vote and support.