Text messaging, or texting, is the act of composing and sending a brief, electronic message between two or more mobile phones, or fixed or portable devices over a phone network.
Every organization is faced with the problem of staying in touch with every of its members. If there is one thing we all, it is that we need to keep our mobile phone topped up at all times. And we know that calling and texting are very important when it comes to staying in touch. This is the reason for the many chat applications we have today, wechat, WhatsApp, BBM, Facebook, etc.
Putting all of these together, we see something with all these messaging services; they all have one thing in common which is the need to have a method by which they can reach mobile phone owners and other systems directly.
Bulk SMS can be used in the most basic and remote situations to solve problems that would have required more expensive solutions.
You can have a mobile phone solution that activates customers’ power supply by sending a text message to a number that is connected to a CPU that controls signals for "on" and "off". And now with SMS over the internet, it is very easy to control systems that are situated in difficult to reach locations.
Even further, we now have events and contests where people participate by sending SMS to a dedicated phone number. And not only for the contest, but for marketing, bill payment notifications, reminders, promotions, and lots more.
And because of the speed of delivery of bulk SMS, you know that it’s the one thing you can rely on when you have run out of all other options, say for instance your phone airtime credit is too low for a call.
The response rate is also something you can count on. For a certainty, people will read the text messages on their phones even if they are going to delete the message. And now with the current crop of smart phones that have large memory and efficient operating systems, people rarely need to worry about deleting old SMS to make space for new messages on their phone. So you can be sure that your bulk SMS message will be read by the recipients eventually.