Hospitality is a broad category of fields within the service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry.
It also means the reception and entertainment of guests, visitors or strangers with liberality and good will. The Hotel management is known for a fact as where customer experiences count the most.
Talking about customer experiences, our focal point for this article would be the hotel management.
1. Online Bookings Confirmation/Details:
Once your customers have placed a booking request via Bulk SMS, it helps them get confirmation that their request was received and approved. This gives them a sense of relief that their booking has been confirmed and that their rooms would be available to them as at when needed. This makes for a sensible communication method between you and them.
2. Remind customers regarding arrival time and location:
Today’s consumers are always on the move, and can benefit greatly from quick reminders about arrangements and locations. A Bulk SMS platform can be prudently used to inform customers about their arrival time at your hotel. Reminding your customer of their scheduled time can really improve their perception of your hotel especially if they were likely to have forgotten the arrangement.
3. Service Feedback/Suggestions:
Hotel managers tend to use bulk SMS to get appraisals from their customers, which can successively facilitate them in keeping track of such and improve their service in areas that are required. Once the guest checks out, an SMS requesting feedback regarding their experience will be sent to them. It will go a long way in facilitating your decision making about the services of your hotel. For example; "Thank you Mr. and Mrs. for your patronage, it was really a pleasure having you around. Please we would like you to rate our services during your stay here". It is highly likely you would get a response from them, and then you could intrinsically make a decision regarding such; verify what dissatisfies them and fix it. It surely helps your business grow and assists you in having repetitive customers.
4. Special Festive Offers and Promos:
It is a regular feature of many businesses to offer promos during the festive periods. Hotel management is definitely not left out in this. If you have the contact of people who are most likely to lodge in your hotels during the festive periods, which you can get by modestly asking them for it, or getting it as they register on your website if you have one, you can send them these promotion offers through bulk SMS and ensure you use the festive season to boost sales.
5. Communication with Internal Staffs:
One of the most effective uses of bulk SMS is in internal communications and organization. It is your staffs that decide if your guests come back or they are just one-offs. Through bulk SMS, you can efficiently communicate important information necessary to the smooth running and eventual growth of the hotel with your staffs. This is especially important when the staffs are large. Everyone gets along, knows what to do, knows what not to do and the business moves on.
Travelers are increasingly relying on their phones while traveling, exposing a huge opportunity for hoteliers to connect with their guests and provide superior customer service.
A timely and apt message to the customers can be very efficient and be of effective utilization. What are you waiting for? Start using bulk SMS now.