We are wrapped up in making constant decisions about our needs, hurdling between which good or service that best meet these needs. This propels businesses to spend resources on advertising and promotions in attracting customers to their product or service.
Customer attraction and retention go hand in hand. Although marketing gets people to patronize your good/ service, a quality customer relationship keeps them. This is why the use of SMS communication is one of the best tools that helps you connect on a personal note with new and existing customers more efficiently and cost effectively.
Here are a few tips on how to attract new customers through bulk SMS messaging.
Promotions
A good promotion aims for these four specifics;
- Creates excitement - "It's Black Friday!"
- Proposes and promotes an offer - "20% off on everything!"
- A sense of urgency - "Ends 11.59pm tonight!"
- A call to action - "Shop now! Visit jumia.com.ng."
When crafting a good promotions to text customers, it's important to keep in mind that people generally like promotional messages. Promotional offers helps you influence the buyer behaviour of your target market. Most of the time, people try out a new product or service simply because they were attracted by the offer.
Sales Outreach and Follow-Ups
Consumers tend to shop around before deciding who to buy from, work with, or give their money to. Up to 50% of sales go to whichever vendor responds to the prospect first. It is important to reach out to or follow up with target audience quickly. This is easy to do through bulk SMS messaging. You can use auto-responses and scheduled messages to help your sales communications flow more smoothly.
Auto-responses
Auto-responses are pre-written replies that are sent automatically to anyone who texts you. They’re great for keywords and for generating leads. They are also great for any time you aren’t instantly available to attend to customers' requests or inquiry. The best auto-responses either give people the information they’re looking for, or tell them when you’ll be able to get that information to them.
Customer Service
Now that you have your leads converted to new customers, it's as equally important to retain your customers and earn their loyalty as it was working hard to attract them at the very beginning.
The best customer service involves five steps, which you can use in bulk SMS messaging:
- Confirm the issue or need.
- Empathize with the person (if they're upset).
- Tell them you’re going to do everything you can to solve their issue or need.
- Actually do everything you can to solve their issue or need.
- Compensate the customer for any of their trouble (e.g. a discount or freebie).
The best customer service texts are also conversational. Instead of sending one text with several questions and apologies, ask one question at a time - like you would if you talking to them in person.
Customer Relations
Conversations and relationships are what make us human. They make a business or brand feel relatable and personable. Nurturing leads and customers (or clients or patients, etc.) leads to larger purchases, larger lifetime customer values, and more referrals, helping you build customer relationships and boost your bottom line!
